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About Us
The Foundational Philosophy of Avesta.life
The Name: Avesta
Avesta is the name of the Zoroastrian holy book written in the ancient language of
Avestan.
The name “Avesta” was chosen as a tribute to family ancestry and in alignment with the ethos of an enterprise rooted in conscience and meaning.
The Core Philosophy
Quite simply, there is a deep need for people to see, feel, and believe that Life is Big.
It does not take long to notice how small changes, small rituals, and small acts of care can become truly life changing.
It is about discovering your own magic, with the help of nature and its resources, and learning to live authentically while shaping your own reality.
Our Identity and Ethos
Avesta.life is a purveyor and creator of all good things.
The name also carries the meanings of refuge, principle, foundation, and fellowship.
We encourage our community to embrace the idea that Life is Big.
We draw upon ancient rites, rituals, and traditions that create harmony between the inner self and the outer world. Between what is seen and what is felt.
Avesta.life recognises that there is magic in life, waiting to be discovered and enjoyed.
The proof is in the experience. This is our invitation to experience it.
Small things matter. They lead to moments of clarity, connection, and quiet transformation where the magic reveals itself.
Our Social and Operational Covenant
Avesta.life is socially conscious.
Our products and services are guided by a commitment to being authentic, sustainable, enabling, empowering, conserving, and valuable. Above all, they are created and delivered with good words, good thoughts, and good intentions.
Life IS Big is our motto, and Avesta.life is committed to reviving the joy, wonder, and simplicity of a more grounded way of living.
Our products are carefully hand-picked and hand-made in small batches. They are
blended, tested, energised, lovingly packaged, and thoughtfully delivered.
Our services are designed as experiences. Whether we are offering cleansing rituals, planning a well-being journey, or arranging something as simple as an airport transfer, the intention is always the same: that you feel cared for, relaxed, and uplifted.
You will always be addressed with a smile. If you cannot see it, you will hear it.
The Ultimate Goal: Transcendence and Magic
The ultimate goal is to begin a journey of discovery that transcends the limited idea of the self.
This is not about improvement alone. It is about expansion.
There is magic in the world. It exists in the elements, in nature, in intention, and in the way we choose to live. Earth, air, fire, water, and human awareness working together to elevate daily life.
This magic is not distant or abstract.
It is available now.
It is the essence of Life is Big.
Our Curation of Place and Experience
We curate and share places that nourish the soul. Places that invite stillness, joy, laughter,
and reconnection with nature.
Places that remind you to pause, to breathe, to feel, and to enjoy being alive.
These are not escapes.
They are invitations.
Each experience is a doorway back to presence, to wonder, and to the simple truth that
life, when lived with intention, is expansive, meaningful, and deeply beautiful.
Life IS Big.
